How Market Leaders Use AI to Outpace Competitors

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By Igor Brouwers

At PAQT, we believe that technology enhances the lives of millions. It’s the engine behind many ambitions. Artificial intelligence (AI) has now become the key to exponential growth for numerous companies.

According to HubSpot’s 2024 Growth Blueprint, a remarkable 90% of leaders in high-growth companies within the martech sector utilize AI daily. In contrast, less than half of their counterparts in low-growth companies do the same.

This disparity underscores how essential AI has become for organizations aiming for rapid development. The martech sector once again offers an inspiring glimpse into the future for companies in other industries. Previously, I discussed the biggest growth challenges and how high-growth companies distinguish themselves.

But how exactly do these companies leverage AI?

AI as a Strategic Tool

High-growth companies employ AI not just for operational efficiency but integrate it across nearly every business layer. AI is used to enhance data analysis, improve decision-making, and deepen customer insights, leading to a holistic improvement in business operations. Unlike companies with limited growth that use AI sporadically, rapidly growing organizations deploy AI systematically to gain a competitive edge.

Optimizing Customer Relationships

A notable application of AI in high-growth companies is in customer relationship management (CRM). About 84% of these companies use AI to automate customer segmentation and targeting, while 78% employ AI to predict customer behavior and preferences. By combining AI-driven insights with CRM tools, businesses can personalize customer interactions, thereby increasing customer satisfaction and loyalty.

Additionally, AI plays a crucial role in marketing and customer service. Nearly half of the leaders in high-growth companies reported that their organizations use AI to automate customer service interactions and manage social media. This enables marketing teams to deliver more tailored content and allows customer service departments to operate more efficiently and personally.

Decision-Making and Data Analysis

Another way high-growth companies utilize AI is by supporting data-driven decision-making. AI-driven software analyzes past customer interactions, social media engagement, and performance data to provide actionable insights. This empowers leaders to make strategic decisions more quickly and effectively. Compared to their slower-growing competitors, who use AI 10–20% less, these companies have an advantage in achieving flexible and agile business processes.

Future-Oriented Planning with AI

A significant portion of high-growth companies have integrated AI into their strategic planning. As many as 85% of these companies already have a roadmap for AI implementation, ensuring they remain at the forefront of innovation and continue to outpace competitors.

The use of AI is a decisive factor for companies striving for rapid and sustainable growth. High-growth companies distinguish themselves by using AI not just as a tool for automation but as an integral part of their strategic decision-making and customer focus. Companies looking to compete in an increasingly digital world would do well to embrace AI and integrate it into their core processes.

Ready to Take the Step Toward High Growth?

At PAQT, we have experience analyzing business processes and data integrations. We’d love to collaborate with you to determine the best first step toward further growth for your organization.